Get Ready to Talk AI with the Media: 3 Key Questions to Prepare For … and a Bonus for Fundraising
You don’t have to be in tech or venture to know that AI is one of the hottest topics in media today. If your company operates in this space — or if AI touches your operations in any way — you’re almost certain to face questions about it in your next media interview.
As a former journalist turned solopreneur and media trainer, I’ve seen firsthand how unprepared interviewees can falter under the reporter’s spotlight. That’s why I’m sharing here the key questions journalists are asking about AI and how you can respond like a pro.
What Journalists Want to Know
When a journalist brings up AI, they’re not just fishing for soundbites. They’re looking for informed, compelling answers that set your story apart. Here are three common questions I typically help my clients prepare for:
1. How is AI impacting jobs in your sector?
The question of AI and jobs is unavoidable. Journalists want to understand whether AI is creating efficiencies, displacing workers, or redefining roles. Addressing this issue head-on shows you’re prepared to tackle the big-picture implications.
For example:
“Yes, AI could replace some roles, but it also creates new opportunities and enhances productivity. In our industry, AI helps teams shift from repetitive tasks to more creative, strategic work. For instance, our platform automates [80% of a specific task], enabling employees to upskill and focus on innovation.”
Consider citing credible sources, such as McKinsey or Goldman Sachs, to back up your points.
2. How is your company or product using AI?
This is your chance to explain your AI strategy in a way that’s clear and relatable. A well-crafted answer can even become the lead in a journalist’s story. Avoid buzzwords and jargon, but focus on tangible benefits and real-world applications.
For example:
“Our product uses AI to analyze real-time data, boosting manufacturing efficiency by 50%. This enables our customers to deliver better results faster, giving them a competitive edge.”
Link your answer to customer pain points or productivity gains to make your story resonate.
3. What are your thoughts on the ethics of AI?
Not every journalist will ask this, but it’s becoming more common as concerns about data privacy, algorithmic bias, and regulation grow. Be prepared to discuss your company’s approach to ethical AI practices and align your answer with your brand values.
For example:
“We believe ethical AI starts with transparency and accountability. Our algorithms are designed to minimize bias by [specific method], and we audit our data regularly to ensure fairness and equity.”
Acknowledging concerns while showcasing proactive measures reinforces your credibility as a thought leader.
Bonus Question for Fundraising Announcements
If your company is announcing a round of funding, journalists will often ask:
“How will this capital infusion help you compete in a crowded field?”
This question digs into both your need for funding and your competitive edge. Use it as an opportunity to highlight your vision and show how the funding will drive growth.
For example:
“This funding will allow us to hire more AI talent as we expand into three new markets next year, scaling our platform to serve more customers. We’re doubling down on product development with the goal of becoming the leader in [specific sector] within the next 18 months.”
Why Preparation Matters
AI is transformative, and your interview responses can shape how your company is perceived by journalists, investors, customers, and partners. A great interview can position you as a thought leader, while a poorly handled one can leave the wrong impression.
I recently worked with an AI company to prepare for media outreach. Through mock interviews, we anticipated challenging questions and crafted responses that highlighted their strengths while addressing concerns. The result? Confident spokespeople who delivered clear, poised messages, even under tough questioning.
Let Me Help You Prepare
I’ve worked with numerous investors and founders to prepare them for media interactions, from crafting narratives to tackling tough follow-up questions. Whether you need a single mock interview or a comprehensive training session, I can help you build a compelling story and ensure you’re ready for any question.
If this resonates — or if you’d like to discuss your media strategy further — let’s connect.
